Clean Ingredients Matter More Than Ever.
Is Your “Healthy” Supplement Actually Hurting You?
auria™’s founders have committed their lives to health. So, when they peeled back the curtain on the supplement industry, something made them very uncomfortable – most people taking supplements to support their health are unknowingly swallowing artificial dyes, fillers, and preservatives that are actively sabotaging it. It gets worse. It creates a lack of bioavailability, which means that the ingredients you paid for just are being eliminated through your pee.
The health supplement industry and the health ‘care’ system at large – is saturated with unnecessary (and sometimes harmful) ingredients that do nothing for your health. The most dangerous part? They’re often hiding in plain sight, on labels most people don’t read or can’t decode.
We are here to bring back trust and honesty to this space. Victor has dedicated his life to simplifying “upstream” & lifestyle solutions to focus on the “care” in healthcare. Aside from her role as CEO, Carly is a certified yoga instructor with a background in the nutraceutical industry. So, if you’re investing in your well-being with supplements and powders, and still feeling off, bloated, foggy, or worse – check this out.
The Clean Supplement Rulebook: What to Watch Out For
Your body shouldn’t be some company’s chemistry experiment. If you’re not reading your ingredient lists like your life depends on it…you might be someone’s guinea pig.
Here’s what to avoid:
🚫 Artificial Colors & Flavors.
- FD&C dyes (like Red #40 or Yellow #5) are often linked to inflammation and hypersensitivity reactions.
- “Natural flavors”? Yeah, that’s a legal loophole that can still hide synthetic chemicals.
🚫Preservatives & Stabilizers.
- BHA and BHT are often used to extend shelf life. They are also potential hormone disruptors.
- Sodium benzoate and potassium sorbate? When paired with acids, they can form benzene – a known carcinogen.
🚫 Fillers.
- In poor sourcing or high doses, they can irritate the gut lining, mess with absorption, or cause allergic reactions.
Our products are completely transparent about their ingredients and where they’re from. No added ingredients or other sources of flavoring. No prep, no mess.
Clean Label ≠ Clean Product: How to Vet a Supplement
It’s easy to slap “natural” or “plant-based” on a label. And unless the brand is transparent, organic, and third-party tested, it could still be full of junk.
Use this 4-point litmus test when shopping:
✅ Certified Organic or Non-GMO.
Reduces pesticide exposure – especially crucial with botanical-based products.
✅Third-Party Tested.
Trust brands that publish independent lab results showing purity, potency, and contaminant levels.
✅ No “Other Ingredients” You Can’t Pronounce.
If you don’t know what it is – and neither does your doctor – you shouldn’t be swallowing it.
✅ Full Ingredient Transparency.
No proprietary blends. No vague terms. Just clear, purposeful, research-backed ingredients.
Why Clean Ingredients Actually Matter
This isn’t about being perfect. It’s about unknowingly sabotaging your health with compounds that:
- Inflame your gut
- Disrupt your hormones
- Weaken your immunity
- Damage your long-term cognitive and metabolic function
Earth, Machines, and… Beavers?
These ingredients don’t just affect you.
Common additives, preservatives, synthetic binders, and flavoring agents are derived from unsustainable practices, tested on animals, or produced by exploiting poorly regulated labor in overseas manufacturing facilities.
That “natural vanilla flavor”? It’s usually derived from castoreum – that stuff from beaver glands used to mark their territory.
Brands are hiding behind fine print, experimenting with your health, your trust, and your dollars.
auria™: Built on Transparency, Trust, and Traceability
We don’t just sell our blends – we ferociously defend your right to know exactly what’s going into your body and why it matters.
Here’s how we’re different – on purpose:
- Every ingredient is traceable.
Our supply chain is clean, documented, and proudly transparent. - We don’t hide behind “proprietary blends.”
You’ll always know every ingredient and exactly how much of it is in your capsule. - Rigorous third-party testing.
Every batch is independently verified for purity, potency, and safety. - Nothing artificial.
Just real ingredients blended to free the good in you.
When you choose Focus*, Elevate, Immunity*, or Revive, you’re not just getting a supplement – you’re getting ethically sourced and expertly formulated – designed to work with your biology, not against it.
Our Ingredients Aren’t Just Clean – They’re Functional, Strategic, and Sustainable
Each auria™ blend is powered by intelligent combinations of adaptogens, mushrooms, and nutrients that work synergistically, not randomly.
Here’s some of what we use – and why:
- Lion’s Mane for neuroplasticity and focus*
- Rhodiola to boost energy, resilience, and mood*
- Ashwagandha to regulate cortisol and balance stress*
- Reishi for immune modulation and emotional grounding*
- King Trumpet for immune function, reduce inflammation, and promote heart and liver health*
- Almond Mushroom antioxidant, anti-inflammatory, and potential anti-tumor effects
- Cordyceps for cellular energy and endurance*
No synthetic isolates, no artificial extracts, no toxic solvents, and no beaver juice.
Just a full-spectrum, powerful blend of plant wisdom – delivered in a form your body understands.
Our Sourcing Principles: How It’s Made Is Of Equal Importance
We’re obsessed with how our ingredients are grown, harvested, and shared with you. Why? Because sourcing isn’t just about optics – it’s about functionality and respect.
Our Commitment Includes:
- USA, Europe, & Credible Global Suppliers only.
We source our organic mushroom ingredients from the USA. Our other ingredients? The best global suppliers with ethical and transparent supply chains. - Certifications matter.
We prioritize sourcing from suppliers whose ingredients have certifications. The mushrooms we use are certified USDA Organic, BRCGS AA, Regenerative Organic, Kosher, NON-GMO, Vegan, FODMAP, and Grown in the USA. - Testing & Accreditations.
We source from cGMP accredited suppliers who provide thorough testing and quality documentation. We do not green light manufacturing without reviewing and double-checking all of the quality documentation. We post all of the COAs (our blends and their ingredients) for you to review in our Product Library. - Scientific validation.
We prioritize working with suppliers who are committed to rigorous research and evidence based ingredient development. - Giving back.
We honor the indigenous peoples that have shared this ancestral plant knowledge. See how you can make an impact beyond supplement blends. - Regeneration.
We prioritize sourcing from partners who put regeneration and our planet first. We prioritize working with partners who are: ISO-1400, LEED, B-Corp Certification, Carbon Trust Standard, SBTi, and Forest Stewardship Council (FSC).
Every auria™ capsule, blend, and order, is a commitment to well being that extends far beyond your body. It’s health that doesn’t come at the cost of people, ecosystems, or cultural knowledge.
The Industry’s Transparency Crisis: Why It’s Bigger Than Just Supplements
Here’s the scary truth: When you’re walking through the “wellness” aisle at your local pharmacy, you’re being sold an image invented by a marketing team – not substance.
Thousands of supplements are pumped out with no independent testing, sketchy sourcing, and zero consumer education. Labels hide behind vague or complex terminology. Quality brands get acquired by mega-conglomerates who then cut costs (quality) while raising prices.
Meanwhile:
- Consumers are misled.
- Health progress is stalled.
- Trust is eroded.
- The planet pays the price.
This isn’t an outlier. It’s the default and we exist to break that default and reset the standard.
We’re here to prove that “wellness” can be:
- Scientifically sound.
- Sustainably sourced.
- Functionally effective.
- Radically transparent.
This is a minimal standard – despite the challenges.
Final Thoughts
The Future of Supplements Is Clean, Intelligent, and Honest
Health should never come with a warning label. And it shouldn’t require a chemistry degree to decode what you’re taking.
If you’ve been doing all the “right” things without seeing progress – this might be the missing piece. It’s not just what you’re taking. It’s what’s hiding in and behind it – where it comes from, how it gets to you.
With us, there’s no guessing, no gimmicks, and no garbage. Just rigorously clean, deeply functional ingredients that support your brain, your body, your stress resilience, your clarity, and your longevity.*
Welcome to a new experience!
We’re auria™ – and we’re cleaning up the supplement space – for good.
FAQs
Q: What ingredients should I avoid in supplements?
A: Artificial dyes, synthetic preservatives, and vague “natural flavors” with no clear sourcing.
Q: How can I tell if a supplement is clean?
A: Look for third-party testing, organic certification, full ingredient transparency, and traceable sourcing. No proprietary blends.
Q: What does auria™ use instead of synthetic ingredients?
A: Organic, whole-plant herbs and mushrooms, sustainably sourced adaptogens, and nutrient-dense botanicals – all delivered in a filler-free capsule.
Q: Why does sourcing matter?
A: Poor sourcing can mean low efficacy, high contamination, and damage to ecosystems and communities. Clean sourcing = safe, potent, ethical.
Q: Where can I learn more about auria™ products?
A: Visit auriablends.com to explore Focus, Elevate, Revive, and Immunity blends – all crafted for intelligent, holistic health.
📲 Stay Connected
Subscribe to our newsletter, learn more in our Ecosystem Essentials series or follow us to keep the conversation going!
Facebook | Instagram | LinkedIn | Pinterest | TikTok | Twitter/X
