Apr 15, 2024

L.I.F.E. Values

The Blends

From Vision to Values: Our Essence at Work

As high performers in high stress environments that wear many “hats” – balancing our health allows us to breakthrough our plateaus. Since we’re also family – and some of us started new families – that brings its own unique challenges and emotional stresses. Also, we follow closely the growing longevity field and the worrisome research of nutrient deficient foods today.

We wanted better, clearer options and to make a difference from the beginning. Have you ever investigated the process of how dietary supplements or pharmaceuticals – especially generics – are made? If you have, was it easy? Were you able to find what you were looking for? If not, here’s a great read Bottle of Lies by Katherine Eban. We took the guess work out – and put it all out there in our Science and Product Libraries because we believe you should know what you’re ingesting without having to ask.

These are our L.I.F.E. values at work.

What are they and why do they matter? Let’s find out.

L | Learn Excellence

We cater to the unique needs of our communities, while striving to be the best.

We constantly pursue knowledge and excellence. Our body, mind, and spirit – for the science heavy hitters out there our “consciousness” – is a highly interconnected set of complex systems that influence each other. Where does one begin and the other end? The science has not caught up, and boy are there a ton of studies on that (new and old). From that perspective, we can’t sit back and stay complacent. That is our promise of Learn Excellence – a lifetime of applying, learning, and refining – all for our collective well-being. As the science and studies change, so do we.

I | Inspire Kindness

We aim to uplift lives by empowering healthy connections between people, nature, and within ourselves.

As high performers, we’re very focused on growth mindsets, paying it forward, and making a holistic impact. It is the very core of what we do. What is the value of longevity or healthy living if our “connections” between each other, with nature, or ourselves are unhealthy and toxic? Life is challenging enough. We also live in a designed world – “the matrix” as some would like to call it – and there is always room for kindness.

F | Foster Responsibility

Through integrity and transparency – we can turn each experience into a valuable learning opportunity.

Our growth mindsets know that we’re not always going to get it right – we are human after all. We use those opportunities to embrace them and learn from them, so that we can be proactive in our approach – following through and being transparent when they happen. We’ve learned that a lot of today’s frustrations are not only because something happened – rather that there is a void of any responsibility everywhere. These are non-negotiables here.

E | Evolve the Future

We’re committed to a future through growth and transformation.

The old saying that “change is the only constant in life” is true. No two moments are the exact same – and nowadays, change feels faster and faster. That leaves two options – reacting to change or being proactive about change. We choose the latter, and not blindly. We choose change that is focused on growth and transformation – ensuring that we, our communities, and planet thrive together for the benefit of our collective well-being.

Great! What does this mean in practice? Our L.I.F.E. values are our compass that guides our mission and every aspect of what we do – the development of our blends, our packaging, our relationships. It is a living embodiment of a vision transformed into actionable values.


Give L.I.F.E. a Chance @auriablends

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**Note | Our blog is designed for educational purposes and is not a substitute for professional medical advice. Always consult a healthcare professional before starting a new health regimen. The FDA hasn't evaluated our content, and it's not intended to diagnose, treat, cure, or prevent any disease.

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